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Take Your Website
To The
Top Of Google
Dramatically Increase Your Number of Targeted Visitors
When people are searching the internet for information about
the products or services that you offer, is your website listed at the top and
ready for them to click through to?
If you're not at the top or at least on the first page of
websites listed in the results, you have almost zero chance of your
potential customers finding your website.
Why?
Because most people click on the first relevant website that
they find. They don't go hunting
through pages and pages of websites just to find you.
Most people searching on the internet find what they're
looking for on the first pages of 10 results.
If you're not there at the top, then guess who is?
Yes, your competitors!
Surely that's not what you want?
Your Website
Listed At The Top Of Google Gives You:
- Higher
numbers of targeted visitors to your website
- Free
promotion and advertising of your website
- Qualified
visitors who are more likely to buy your products or services
- Greater
Return on Investment than traditional forms of advertising
- Increased
brand visibility
So, how do you get to the top of Google?
Basically, you need the right combination of keywords,
compelling and unique content, on-page and off-page optimisation. This optimisation is known as 'Search Engine
Optimisation' or ‘SEO'.
What is Search Engine Optimisation (SEO)?
It's a process of changing the pages in a website to give
the Search Engines precisely what they're looking for so that when people are
searching for specific words relevant to your website and business you're
listed highly in the results. more . .
"But wasn't this done when my site was built?" I hear you asking.
Even though you may already have your website designed and
built, this does not been its been optimised for the search engines. Web design is a completely different skill
set. It would be like hiring a gardener
then discovering they haven't put up new fences or built your barbecue.
Our approach to Search Engine Optimisation.
We only use ethical techniques to optimise your site for
higher listings in the search engines and adhere fully to Google's guidelines. Many companies who promise fast results use
techniques that Google don't approve of and this may get you banned. Whats the point of getting to the top of the
listings quickly, only to find you lose your position just as quick, and worse
still, Google bans you from their search engine.
Why Choose Us?
My name is Wendy Hearn and I've been marketing on the
internet since 1997. My main website is
at the top of Google and has been there since 2000 with over 1.2 million
competing sites fighting for that space.
As a fully qualified business coach, for years I've helped
business people just like you to grow their business and improve their
marketing. This powerful combination
guarantees that you'll get all the help you need.
I understand marketing and know what it takes to get
websites to the top of search engines.
I'm the ideas person and the strategist who see the possibilities in
your website and business, then my supporting team of specialists carry out the
technical work, following my specifications exactly
Our Search Engine Optimisation Methodology
We follow a clearly laid out
process when carrying out search engine optimisation for your website.
Here's a basic diagram of the process followed and each of these steps are explained in more detail below.
The main goal of search engine
optimisation for your website is to get your site listed higher than your
competitors for the search terms people would use to find your products or
services, so that you get more visitors from the search engines.
Generally the higher you are listed
in the results of a search engine, the more targeted visitors you'll get. To receive the most visitors to your site,
you need to be on the first page of 10 results and as near to the top (No.1) as
possible.
So, the most critical part of the search engine
process is the correct selection of keywords to use on your website. Keywords are the words that people type into
the search engines when they're looking for information. i.e.
‘restaurants London', ‘cycling tours', ‘chartered accountant'.
These keywords need to be chosen
carefully because, if they're too broad such as ‘restaurants', ‘accountants'
etc. it was be extremely difficult to be listed high in the search engines and
also these visitors won't be targeted to your products or services. Also, you need to target keywords that are
very relevant to your business. There
isn't any point targeting say ‘cleaning services' when you're a gardener for
instance. Firstly, Google won't like
this as they take into consideration the theme of a website when deciding where
to list it and also visitors won't be happy and leave your site quickly when
they discover that your site isn't about the topic they were searching for.
The choice of keywords also affects
how many visitors you're likely to get to your site and the investment required
to reach a top listing. Some companies
promise no. 1 listings but the keywords used aren't ones that people search
for, so the likelyhood of visitors is zero.
We use a number of tools to help
choose the right keywords for your site and start with an analysis of your main
competitors as all we need to do is beat them in the search engines.
So, we start with competitive analysis. We study the sites of your
competitors who have high search engine rankings and find out the keywords for
which they are ranked. We use this research to decide which keywords to be
targeting with the optimisation we're doing on your site. We also analyze your
recent web site stats (if we have access) so that we can see how many visitors
you are getting, where they are coming from and what keywords they are using.
Using the information gleaned from above we
then carry out further keyword analysis and research using professional
keyword tools. Through this research process, competitive keywords relating to
your website and unique to your business are discovered.
The next step if you have an existing site is a website analysis. An overall
analysis is first done on your site, to assess what is needed to best optimize
it for the search engines. Based on this analysis, we suggest the necessary
work that needs to be done. This may include: design, layout, navigation,
colors, background, fonts, images, broken links, web copy, html validation, loading
times, search engine rankings and creating error pages.
All of the factors listed above have some
influence in attracting search engine spiders and visitors to your site.These factors are already taken into
consideration (which makes it much easier) if we design your site from scratch. An established site already indexed by the
search engines will need to be thoroughly analyzed for errors before
optimization can begin.
After this is done, we move to on-page optimisation. On-page optimisation is the part of the
search engine optimisation process that is carried out to the pages of your
website. This includes work such as title
tags, meta descriptions, heading and alt tags.
At this stage of the process it may be necessary to rewrite the content of
your pages. The content of each page needs to be written is such a
way that it becomes search engine friendly and relevant to the keywords while
remaining appealing to the surfer. The optimisation of the content helps the
search engines to crawl your site and then rank highly. We also consider your internal linking at
this stage and the use of a sitemap.
The sitemap helps the search engine spiders to find all of your web
pages easier.
Then we move to off-page optimisation,
which for the most part is link-building.
Link building refers to the number of links pointing to your site,
from other sites on the Internet. It may also be referred to as Link building,
In Bound Links, Back Links, etc. The Search Engines consider your site
important and rank it higher if other sites link to your site, especially high
quality and relevant websites. There are two types of links you can establish
on the web. One type is to trade links (Link Exchange), where you give a link
from the links page on your site to the partner sites. The second method is to
establish only "incoming links" also called ‘one-way links' or
‘non-reciprocal links". With non-reciprocal links, you do not need to link back
to them. Our main focus is on 'one-way links' as they offer more benefit when
optimising a website.
There are several ways of developing
'one-way links.'
1.
Submission by hand to relevant
and high quality directories
2.
Articles written and submitted
to various websites.
3.
Press release
Review of Search Engine Listings and Website Statistics
After each month, we review your website statistics and your positions in
the search engine listings. Your
website statistics tell us what keywords people have used when they went to
your website. We use this information
to determine what further work needs doing and also for ideas of new keywords
to target. The review of your positions
in the search engines helps us to see how well the link-building is
working. This information allows us to
reevaluate our specific approach to keywords and link-building for your unique
business. If for example, some of your
pages have reached the no. 1 position then we would recommend only enough
link-building to maintain this position.
This saves you money as you won't be paying for something you don't
need.
So, how much does it cost for this Search Engine Optimisation?
Click here to find out the fees for search engine optimisation.
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