Tips For Getting More Visitors To Your Website

Five Simple Ways You Can Get Google To Love You

The internet today is dominated by Google and everyone wants to be on the right side of the big G. With the constant changes to how Google selects which pages make it to the top of its search listings it can sometimes seem like an uphill battle. Many people have lost interest in learning the search engine optimisation (SEO) game and now simply pay for traffic.

Having said that. there are some simple yet effective ways to drive traffic straight from Google's listings without being an SEO expert.  Below you will find five of the simplest ideas that will get you listed in Google's search listings.

1. Content is king. We all know this, so why is it that so many of us simply don't target our keywords? For those who are new to this, targeting relevant keywords in your site content helps your website to be found in the search engines. Many people fall short here and concentrate on repeating the name of their company. People on the internet won’t be searching for your company name – they don't know you yet.

Making sure you are found under the terms your potential visitors will be searching for is key. For example, if you are a sausage maker you need to concentrate on being found under “sausage makers” etc.

2. Meta-Tags. Relying just on meta tags is a thing of the past. Google decided meta tags were not accurate enough for their users. After all, a webmaster could use the meta tags to tell the search engines their site was about sausage making but have pages of content on raising cows instead.  Some meta tags are useful and its best to include them, but they should not be your main focus.  

3. Google loves a site map.  Creating a site map is fairly simple and can be a powerful ally for your site to achieve high rankings.  A site map is a well located page or pages that includes links to all of your internal web pages.  Search engine friendly sitemaps ensure that Google can easily find all of your pages at once, not just a few of them.  This helps with indexing of new pages and provides a good and themed backlink with the right description.  It’s a useful navigation tool for human visitors too.

4. Backlinks.   A backlink is where another website displays a link to your website.  As far as Google is concerned if you have sites linking to you then you’re doing quite a lot right.   Even better, is if the backlinks are from high quality sites that Google already likes and the site is relevant to your website.  Checking the page rank of websites is a basis for deciding which ones to target for backlinks.  You can download Google’s tool bar for this.  The process of gaining backlinks should be spaced out over a period of time and done consistently.  This looks more genuine to Google and is effective.

5. Updating your site. Google is trying to reduce the number of out of date websites appearing in its search listings. Updating your website regularly shows Google that you are serious about your site and they’re more likely to send you their free traffic. 

---

Add this information to: