A Personalised Step By Step Plan For Getting Lots More Visitors

If you want to do the search engine optimisation of your own website, you may be feeling a little lost and unsure whether you'll be doing it correctly.

You've probably read quite a bit of information, but how do you know whether this information will work successfully for you or if its incorrect and could get you banned from the search engines.

Doing your own search engine optimisation can be interesting and it also saves you money because you're not paying for all the work to be done. However, it can be a costly exercise if you don't know what you're doing. One of the most important steps of the search engine optimisation process is the correct selection of keywords for your site. The wrong choice of keywords could leave you with few visitors or your time wasted. You could easily spend long hours working on your website and get zero results.

But, it doesn't have to be like this.

Imagine having a step-by-step plan that shows you specifically what needs doing to optimise your website so that you get top listings in the search engines.

Well, now that's possible with your:

'Personalised and Comprehensive Search Engine Optimisation Report'

This isn't just a basic report that is sent out to hundreds of people. This report is written specifically for your website and tells you absolutely everything in clear detail so that you know what to do. It will shorten your learning curve considerably.

Why Listen To Me?

My name is Wendy Hearn and I've been marketing on the internet since 1997.  My main website is at the top of Google and has been there since 2000 with over 1.2 million competing sites fighting for that space.

As a fully qualified business coach, for years I've helped business people just like you to grow their business and improve their marketing.  This powerful combination guarantees that you'll get all the help you need.

I understand marketing and know what it takes to get websites to the top of search engines.  I'm the ideas person and the strategist who see the possibilities in your website and business.

You'll benefit from our years of experience and save the cost of implementing the work.

How does this work?

I'll first spend some time consulting with you to find out about your business, your goals and what you want your website to achieve for you.

Then I'll personally put together a comprehensive step by step plan for you to implement. This is the type of plan that I use when working on clients websites, but I'll also include every bit of detail that you need to carry out the work.

You won't need to worry about selecting the right keywords, how to change titles and meta tags, sitemaps, internal linking and gaining links back to your site etc. I'll work this all out for you based on the consultations with you. The plan you'll receive includes every specific step that you need to take.

After the plan is submitted to you, you'll get some personal consultation time with me so that you can ask questions and talk though the plan. The consultation time included varies with each plan.

What will this personalised search engine optimisation plan include?

Using the information gathered from you during our consultations, I will carry out a thorough analysis of your website, your competitors and the possibilities for your web site along with our recommendations. In your report everything will be explained in plain and easy to understand language. The report covers all areas of search engine optimization and specifically:

1.  Current Position Audit:   This shows where your website is currently listed in the search engines for the words you've already chosen to target.

2.  Website analysis:   An overall analysis is first done on your site, to assess what is needed to best optimize it for the search engines. Based on this analysis, we'll include in the report the necessary work that needs to be done. This may include: design, layout, navigation, colors, background, fonts, images, broken links, web copy, html validation, loading times, search engine rankings and creating error pages. If we notice anything on your website that could prevent the search engines from finding it or listing your site highly, we'll let you know this in the report and suggest possible solutions to the problems. 

3.  Competitive analysis.   We examine in detail the sites of your competitors who have high search engine rankings and find out the keywords for which they are ranked. We use this research to decide which keywords you need to be targeting with the optimisation of your site. We also analyse the links back to their site so that we can tell you exactly what you need to do to beat them.

4.  Keyword Research and Analysis:   We'll carry out extensive research using professional keyword tools to discover competitive keywords relating to your website, your target market and unique to your business. We also analyse your recent web site stats (if we have access) so that we can see how many visitors you are getting, where they are coming from and what keywords they are using. From this list we'll tell you which keywords need to go on which pages and specifically where to put them.

5.  Expansion of your website:   From the above research and analysis we'll suggest how you need to develop your website to be ahead of your online competition, any additional pages that you can add to get even more visitors from the search engines and the content that you're target market are interested in reading. We also include specifically how you'll add these new pages to the flow of your website and the internal linking structure. 

6.  Title and Meta Tags:   Based on the keyword research we'll tell you what changes need to be made to these tags and any other on-page optimisation thats required such as h1, alt and bold tags.

7.  Optimised content:   You'll be shown what changes to consider making to your content to make it great for positioning in the search engines and also how to appeal to prospective clients so they're more likely to buy.

8.  Harmful Effects Report:   If there is anything on your website that could be damaging to your potential search engine rankings, we'll tell you what these are and what you need to do to overcome them. You'll also be provided with information about what the major search engines look for and what unethical methods there are so that you can avoid them  

9.  Off-Page Optimisation:   For the most part this is link-building. Link building refers to the number of links pointing to your site from other sites on the Internet. It may also be referred to as In Bound Links, Back Links, etc. The Search Engines consider your site important and rank it higher if other sites link to your site, especially high quality and relevant websites. There are two types of links you can establish on the web.

One type is to trade links (Link Exchange), where you give a link from the links page on your site to the partner sites. The second method is to establish only "incoming links" also called ‘one-way links' or ‘non-reciprocal links". With non-reciprocal links, you do not need to link back to them. Our main focus is on 'one-way links' as they offer more benefit when optimising a website. Your report will include details of how many backlinks you're likely to need to be ahead of your competition and also the steps that you'll need to take to obtain these high value links.

Once you have this step-by-step plan to optimise your website,

so that you get top listings in the search engines, you'll be ready to go!

There will be a lot of information in this plan and every step of it will be explained in easy to understand language. You'll also have 1-2-1 consultation time with us to talk about any of it. You won't be left on your own and wondering what to do.

Perhaps you're wondering if this report is right for you?

To use the information in this report, you need to be in control of your website so that you can make changes to it or have someone who can do this for you using HTML, FTP etc. Other than that you just need to be able to read the report and follow the steps. Its that simple!

You'll also need to have time available to implement these steps. If you're short on time and want to focus more on the overall growth of your business, then you might choose to hire us to get all the work done.

How much will this personalised step by step plan cost?

The cost of these detailed plans varies depending on the size and complexity of your website, and start at £497 + VAT.  Request a quote for your website report here.  Its considerably cheaper than hiring a company to do this work for you.

What are the next steps after I order my 'Search Engine Optimisation Plan?

You'll first be asked to answer some preliminary questions before we start constructing your personalised plan. Once, we've received your responses to these questions, we'll schedule a telephone consultation with you to further clarify this information so that we're sure that we'll be taking your website in the right direction.

Delivery of your plan will be will be 10 working days from receiving your responses to the preliminary questions.

If after receiving the report you decide you want us to do some of the work or take over all of it, we can do this for you. You can also request additional consultation time if you want us to oversee or check any of the work you've done.

Request a quote for your website report here. 

 Have a Question?

 Please call us on 0845 299 0690 or use this form to contact us .

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